Royston operates within the nexus of business interest, policy makers and opinion leaders. We specialize in mitigating issues that affecting our client's investment, both in business and politics.
Our strategic approach is derived from a combination of investment advisory, business diplomacy and strategic communication.
Our distinctive offering is based upon delivery of communication insight to investment advisory. Therefore, our methodologies enabling our clients to orchestrate the future of their investment by guiding their communication directions strategically.
We divide our services into five main practice areas, ranging from crisis and litigation to strategic communication
Our strategic approach is derived from a combination of investment advisory, business diplomacy and strategic communication.
Our distinctive offering is based upon delivery of communication insight to investment advisory. Therefore, our methodologies enabling our clients to orchestrate the future of their investment by guiding their communication directions strategically.
We divide our services into five main practice areas, ranging from crisis and litigation to strategic communication
Media Relations
The foundation of our strategic communication approach is to ensure a mutually beneficial relationship with the media. Our media relations approach goes beyond traditional press release distribution. Our consultants are enjoying fruitful relationships with the media as the result of a long-established partnership with key media people. We assist our clients to better understand the dynamics of the Indonesian media while at the same time establish their presence to key media people.
Online Public Relations
The Internet and many of its associated technology generates a number of new communication medium that needs to be leveraged in undertaking any public relations campaign. Our expertise helps our clients leverage the alignment of various online communication medium and virtual network communities to achieve communication objectives. We have a substantial portfolio in designing and executing viral campaign, blogosphere outreach and other online public relations campaign.
Political Public Relations
Royston Politica is a division within the firm that specialises in political public relations. We integrate in-depth mathematical analysis with public relations advisories to enable political candidates to optimise the result of their campaign. We provide a comprehensive political public relations advisory based on a highly accurate methodologies that combine micro targeting (VoteTrac™), social network analysis (Impression Map) and web-based campaign monitoring (Digital Campaign Assistance).
Image Building
The image of companies is determined by a series of complex parameters set by stakeholders´ individual perception. In general, this may include governance, product reliability, service quality, the ability to satisfy customer needs, and stance on issues that are important to them. Image building and strategic branding will be drawn as an integral function of Royston´s strategic communication advisory.
Indonesian customer behaviour shows that non-rational considerations has a more dominant effect compared to rational consideration when it comes to purchase decision making. Therefore, it is important to build a positive image while, at the same time, enhance the brand to capture the favourable non-rational perception that boosts corporate reputation.
The foundation of our strategic communication approach is to ensure a mutually beneficial relationship with the media. Our media relations approach goes beyond traditional press release distribution. Our consultants are enjoying fruitful relationships with the media as the result of a long-established partnership with key media people. We assist our clients to better understand the dynamics of the Indonesian media while at the same time establish their presence to key media people.
Online Public Relations
The Internet and many of its associated technology generates a number of new communication medium that needs to be leveraged in undertaking any public relations campaign. Our expertise helps our clients leverage the alignment of various online communication medium and virtual network communities to achieve communication objectives. We have a substantial portfolio in designing and executing viral campaign, blogosphere outreach and other online public relations campaign.
Political Public Relations
Royston Politica is a division within the firm that specialises in political public relations. We integrate in-depth mathematical analysis with public relations advisories to enable political candidates to optimise the result of their campaign. We provide a comprehensive political public relations advisory based on a highly accurate methodologies that combine micro targeting (VoteTrac™), social network analysis (Impression Map) and web-based campaign monitoring (Digital Campaign Assistance).
Image Building
The image of companies is determined by a series of complex parameters set by stakeholders´ individual perception. In general, this may include governance, product reliability, service quality, the ability to satisfy customer needs, and stance on issues that are important to them. Image building and strategic branding will be drawn as an integral function of Royston´s strategic communication advisory.
Indonesian customer behaviour shows that non-rational considerations has a more dominant effect compared to rational consideration when it comes to purchase decision making. Therefore, it is important to build a positive image while, at the same time, enhance the brand to capture the favourable non-rational perception that boosts corporate reputation.
